General Electric Senior Marketing Automation Campaign Developer (Marketo) in Budapest, Hungary

About Us:

GE Global Operations is GE's multi-functional shared services organizations focused on delivering better outcomes at lower cost for our businesses and our customers. The strong partnership between Global Operations and GE Businesses creates a collaborative work culture and broadens best practice and industry knowledge sharing across the enabling functions. We believe that by keeping GE customers at the heart of everything we do, we will help GE work smarter, better and faster, allowing GE businesses to be more competitive in the global marketplace.

We are teams of functional process and domain experts, focused on the solutions that deliver results for the company. We think Big, we act as One, We deliver with Speed … so GE Works

Role Summary:

As a Sr. Marketing Automation Developer, you need to understand how to accelerate growth by creating scalable marketing programs through automation. You have a passion for operational efficiency and thrive on driving revenue through automation, create platform independent HTML/CSS templates optimized for deliverability.

Essential Responsibilities:

  • Deep understanding Marketo Program and campaign setup, optimization, Template development, Lead scoring models and reporting

  • Firm understanding of lead conversion funnel with a strategical mindset to be able to consult key marketing stakeholders

  • Confident HTML/CSS skills with understanding website development environment and challenges

  • Solid experience with marketing automation/email service provider or tool (Marketo/Eloqua preferred)

  • Moderate knowledge of Salesforce.com (or another CRM tool)

  • Solid understanding of workflow processes and systems to optimize marketing and sales productivity.

  • Strong understanding and previous work experience with social advertising channels

  • Technical setup of Email Nurture, Event Campaigns with the associated flows and targeting settings

  • Administrate Marketing automation platform connected to a CRM system

  • Delivering reports and develop dashboards for campaign success evaluation

  • Optimizing materials for campaign tracking and attribution

  • Creating the HTML templates & necessary development work to handle email campaign launches through Marketo.

  • Monitor the Lead database and dispatch orphan MQLs daily to the appropriate Sales reps.

  • Help regional teams localize global campaigns, by cloning them and overwriting global content with translated content.

  • Create and implement the strategy for lead nurture campaigns and work with cross-functional teams to make it a reality.

  • Manage/optimize digital channels: ad spend across SEM, retargeting, and display, email efficiency across offers and nurturing to drive more leads while optimizing costs.

  • Own landing page testing and optimization from hypothesis development to execution and measurement.

  • Assist with creation, deployment and management of weekly emails.

  • Optimize email channel as well as other strategic channels as directed.

  • Assist with the development of landing pages / optimize to enhance user experience and conversion.

  • In collaboration with Creative and Marketing teams, as well as 3rd party vendors, build and constantly test Marketo programs that achieve the goals and objectives of the campaign - correct assets, copy, images, CTA, data collection and tracking points.

  • Handle high volume requests each week while delivering high quality work.

  • Develop and manage strategic marketing campaigns that align with our revenue goals to drive and nurture demand in a scalable repeatable way.

  • Experience with Marketo involving complex buyer journeys across a wide array of products and services. Experience with creation of Marketo assets, programs and automations.

  • Solid business acumen including a good sense of how a well-integrated Marketo and CRM systems can be utilized to improve business.

  • Technical, strategic, and functional expertise with all marketing automation development and executions

  • Create lead capture forms and landing pages to support acquisition and demand generation programs, to successfully reach new customers and expand revenue growth within existing customer base.

Qualifications/Requirements:

  • Marketo certified Expert with a professional track record

  • BA/BS or equivalent working experience

  • Must have significant recent tactical and strategic Marketo experience

  • Experience with, campaign design, marketing automation, and/or web analytics.

  • Proficient using of Marketo.

  • Highly strategic and able to uncover and understand business needs.

  • Excellent writer and communicator (in both written and verbal form).

  • Strong interpersonal skills

  • Industry knowledge

  • Working knowledge of content marketing and persona management

  • Successful applicant will be legally eligible to enter into an employment relationship under the laws of Hungary

Desired Characteristics:

  • Can work cross functionally in many areas without being constrained by your job function.

  • An ability to interact and communicate effectively with others at all levels of the organization with diplomacy and tact.

  • Experience within B2B Marketing atmosphere

  • Demonstrated analytical skills and the ability to think outside of the box.

  • Ability to work cooperatively across departments

  • Understanding of modern marketing

  • A strong knowledge of marketing automation and email marketing best practices

  • Experience in training junior campaign developers and driving innovative ideas for elevating our marketing standards

Locations: Hungary; Budapest

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www1.eeoc.gov/employers/upload/eeocselfprint_poster.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.